Lauryl Alcohol Ethoxylate in India Ethoxylated alcohol formulas such as Lauryl Alcohol are classified as surfactants, which means they reduce surface tension in a liquid, or between a liquid and a solid. Lauryl Alcohol Ethoxylate is a nonionic compound — it has no electrical charge on the hydrophilic end and generally takes the form of a thick liquid that is often sticky to the touch. The ethoxylation process also tends to increase the water solubility of the material. Application & Usage: Used as a wetting agent to reduce the surface tension in liquids, and as an emulsifier in paints and coatings to promote dispersion. Used as a foaming agent in personal care products such as shampoos and bath gels. As a wetting agent in a wide range of industrial and household cleaning products including detergents, laundry pre-spotters and hard surface cleaners. As a surfactant intermediate — it can also be sulfonated to make SLES (Sodium Lauryl Ether Sulfate), an anionic surfactant and detergent used in the manufacturing of many personal care products. As a wetting agent in textile and leather processing applications to reduce surface tension.